Located in Mansfield at the base of Victoria’s High Country, SnowLake Apparel began as a side project by an active family who loves to ride the endless tracks of the high country, whether it was on snow, dirt or the wakes on the Lake Eildon.

Raising girls is no easy task and finding clothes to suit their love for motorbikes, snowboards, and their BMX’s, was even harder, so mum and digital graphic designer Courtney, started creating prints and ordering custom tops that both herself, her husband, and their daughters would love to wear…


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